From Bikinis to Apples: How to Market Anything Through Understanding Your Customers Journey

Are you looking to sell Jewelry? F&B? Tech Stacks? Roofing? In this post, we explore the founder's diverse experience in client-facing roles and their ability to successfully sell a wide range of products. Whether you're in the fashion industry or the food industry, these tips and insights will help you navigate the challenges of selling unconventional products. I have worked with top luxury retail brands across Europe, been on the founding teams of startups, and have done work for large tech corporations. This experience has taught me that there is a definite balance in the simplicity an reactivity of the marketing world. No two clients are the same - I get that. But what I also understand is this: marketing is not about reinventing the wheel. It is about planning and strategy that leaves you time efficient in managing the split between what we can anticipate, and what we inevitably will react to as we try and stay on top of these changing times.

One of my key takeaways from my experience is the importance of being personal and practical when creating and connecting with your community. No matter what product you're selling, it's crucial to start by understanding your target audience and tailor your messaging to their needs and preferences. This personal touch will help you build a loyal customer base and differentiate yourself from the competition. As I tell my clients: Marketing is not about selling products; it is about satisfying consumer needs, effectively.

"Marketing is not about selling products; it is about satisfying consumer needs, effectively." - Lily Comyn

Discovery, Engagement, and Retention

So what happens when we put the customer at the center of the conversation? Let's start with introductions... Is your messaging consistent? Is your branding recognizable? Are your fonts, styles, and imagery following a brand guide? Imagine meeting someone for the first time. If you met that same person a week later at a Halloween party and they were dressed as the Easter Bunny, you might just have a hard time recognizing them! Well - the same goes for branding. Consistency is key, and it makes building brand familiarity with consumers a whole lot easier. Once achieved, analyzing consumer behavior and staying attuned to their needs becomes more reliable, more powerful and more insightful.

We have seen the power of discovery, now how do we get our consumers to engage with us? I have operated in businesses with both digital and physical landscapes in major cities across the United States, UK, Belgium, and Spain. I have both a deep appreciation, and love for the nuances in consumer behavior across different demographics. By understanding these nuances, you can tailor your marketing efforts to resonate with your target audience and drive sales. Simply put: Segmentation. Segmentation. Segmentation. Technology today enables us to understand how much (or little ...) different consumer groups engage with us on a day-to-day basis. By building out key consumer segments (hello Email and SMS!) .

So, whether you're selling bikinis or apples, the key to success lies in understanding your audience, being personal and practical, and putting the customer at the center of the conversation. By following these tips and insights from the founder of CJI Marketing, you can navigate the challenges of selling unconventional products and achieve success in your business.